Email Marketing Tips and Tricks by EmailLoop. Free email marketing
guides cover frequent mistakes as well as best practices in email
marketing. Topics range from getting started for beginners to more
complex email issues for advanced subscribers.
Getting Started in Email Marketing
Okay, so you're new to email marketing. Let's go over some of the basics...
- Free Email Marketing Guide (65-pages of useful tips)
Everything
you ever wanted to know about email marketing: how to code HTML emails
properly, managing email lists, email marketing best practices, and
more. In its third edition, the guide has been downloaded more than
250,000 times since 2001. 65 pages.
- Your First Email Marketing Project
Working on your first email marketing project? Don't even know where to
begin? This free guide from EmailLoop walks you through all the steps
from setup to send.
Unlike other guides that just go over email design and tactical issues,
this covers the stuff most people learn the hard way *after* they send
their first campaign.
- Warning Signs that Your Client is Spamming
So
you're helping a client with their email marketing project, and you're
spidey senses are tingling: "Am I helping my client send spam? How do I
tell them what they're doing is wrong, without jeopardizing this
project?" This free guide from EmailLoop helps you educate your clients
and point them down the path of email marketing righteousness.
- Tips for Growing Your Email Subscriber List
Building
a clean email list is critical to your email campaign. Based on years
of hands on experience, this guide shares the best practices in
creating and maintaining an opt-in email list. The guide includes
instructions on how to use EmailLoop's free list builder tool.
- Email Marketing Etiquette (how not to be a jerk)
In
a world of spam, knowing email etiquette is critical to ensuring the
success of your campaign. Read this guide to make sure you avoid
obvious faux pas in your next first email campaign.
- Ask Before You Blast
For
many consumers, there is little distinction between unwanted email and
spam email. If you stretch the line in sending too many emails or to
folks who don't recognize your email, the complaints roll in. This
guide takes you through the issues and how to avoid generating spam
complaints.
- Problems Sending HTML Email With Microsoft Outlook?
HTML emails broken? Can't get Microsoft Outlook to send your email newsletters correctly? Here's why.
- How To Code HTML Emails
Coding
an HTML email isn't the same as coding a web page. This guide takes you
through all the CSS hacks and do's and don'ts for coding HTML emails
that work in Outlook, Gmail, Lotus, etc.
- Understanding Email Campaign Reports
This
is a must read guide for understanding the technology used to create
your reports and how to interpret the results in your EmailLoop account.
Email Marketing Stats & Benchmarks
How do your email campaign stats compare? Here are some useful stats and benchmarks.
Tips. Advice, How-to Articles
Some useful ideas and tips for email marketers
- How A/B Split Testing Works
Learn what works best by A/B testing your email campaigns (it's fun, and we make it easy).
- Customer Email List Segmentation
Get better results by sending small, focused campaigns to targeted subgroups within your list.
- Send Automatic Birthday Emails
Using EmailLoop's list segmentation functionality to schedule automatic birthday emails
- Improving Your Email Open Rate
An
email campaign is only effective if it actually gets read. Consumers
are hit with more and more emails and your message needs to communicate
its value quickly to stand out. This guide covers all of the tips and
tricks we've learned at EmailLoop.
- Getting More People To Click In Your Emails
For
many marketers, the objective is not just to get your email opened, but
more importantly to have a reader click on a link to go to a web site.
This guide explains how to optimize the link placement to increase
click through rates.
- Sending Surveys in HTML Emails
The correct way to deliver surveys to your customers via email.
- Troubleshooting your first email campaign
This guide is a great tool for first timers trying out a new HTML email template. It lists common issues and recommendations.
- Post Campaign Checklist
Just
because your campaign went out doesn't mean the job is done. This guide
provides a helpful list of items for follow-up and planning for your
next campaign.
Designing and Coding HTML Email
If you've never designed or coded HTML email before, here's what you need to know:
- Free Holiday Email Templates
Free holiday graphics and designs for EmailLoop HTML email e-cards
- Free HTML Email Template Source Code
While
we want you to subscribe to our email marketing service, we also want
you to do email right. To that end we've put together a package of FREE
email templates that you can use as is or as a starting point for your
next campaign. These templates have been downloaded over 1 million
times.
- Avoid These Common Design Mistakes
This
list of the top 6 email design mistakes has been a runaway hit since it
was published in July 2007. It covers all the things a good designer
should know, but may have forgotten..
- Advanced HTML Email Coding Tips for Web Designers
Tips
to take your HTML emails to the next level. This guide covers common
designer mistakes as well as work arounds to get that special effect.
- Dynamic Images In Your Email Campaigns
Nice little hack for dynamically displaying image content in your email campaigns, based on recipient data
- EmailLoop's Free HTML Email Design Tool
This
guide shows you what you can do with EmailLoop's free design tool.
EmailLoop provides basic templates that you can modify in infinite ways
to capture the look and feel of your brand and site.
- Is the plain-text email dead?
The
king is dead. Long live the king. This guide explains why plain text
emails are important and how to make the most of them in your next
campaign.
- Designing email template headers
A
helpful guide with tips and tricks on what to include your email header
to reduce spam complaints, and improve readability. With EmailLoop it's
easy to include a link to your email online which ensures your message
is always displayed correctly.
- Jazz up your EmailLoop HTML email templates
This
guide gives great tips to make your email pop and convey your special
message. These tricks are tried and true so you can be confident your
readers will see what you intended.
Deliverability and Avoiding Spam Filters
Send email marketing long enough, and you will inevitably run into delivery issues. Here's what you need to know.
- How Spam Filters Work (and how to avoid them)
It
is a reality of life in email marketing. To be successful you need to
design your campaigns to avoid the spam filter traps. This guide takes
provide an explanation of how the filters operate and what you need to
do to avoid getting stuck in one.
- Email Firewalls (spam filters need spam filters now)
The
onslaught of spam has forced internet service providers to deploy a
powerful arsenal of tools to protect your inbox. Not only are they
checking for content, they are also validating where your emails is
coming from to capture spam. This guide explains how it works and what
you need to do to make it to your reader.
- How Email Authentication Works
This
guide outlines the technology currently being used to authenticate your
email, and how email authentication works to improve deliverability.
- How Email Certification Works
One
more level of control is email certification. In this approach one pays
the equivalent of a bond as a guarantee against sending spam. This
guide explains how it works and the current level of adoption in the
industry.
- Prevent False Spam Complaints
Trust
me. You don't want a spam complaint. Nor does EmailLoop. Spam
complaints are filed under your permanent record as well as ours. This
guide outlines the best practices to ensure you don't generate spam
complaints.
- Avoid Spam Filters With Merge Tags
Merging 2 simple little data fields into your email campaigns can help you avoid some spam filters
Other Email Marketing Resources
Here are some of our favorite "bookmark-worthy" email marketing resources.
Getting Started in Email Marketing